- Nov 14, 2011
This is what I think Apple’s org should look like.
Software Engineering would oversee all of Apple’s core OS’es along with all pro apps
Cloud services (overseen by new hire) should include: iCloud, Siri, Maps, AL/ML; development should be iterative and constant (not tied to OS releases)
Content (Cue) would be Apple Music & TV and build out of original content business; located in LA
Prod Dev/App Store would include product liaison between hardware/software/design for all hardware products responsible for features and pricing; oversee App Store and developer relations
Basically removing cloud and pro apps from Cue and Siri from Federighi. Move Cue to LA and have him focus 100% on content services. Move Siri out from under Federighi. He’s got enough on his plate overseeing all the core operating systems. Also Siri should be it’s own platform and not tied to the OS. Siri should he updated on a regular basis not just when new OS updates are release.