I believe if your company offers discounted AT&T pricing, you are required to go through AT&T to get the discount, is that what others are hearing? You can't pre-order the phone without creating an account can you? And you can't activate the discounted pricing by pre-ordering electronically? If it were that simple I'd imagine everyone would just be copy/pasting company names in to their online pre-orders. So basically, do I have to go to AT&T in person to pre-order to get my account setup with the proper discounts? I forgot to mention that this would be for setting up new family plan service and transitioning multiple numbers over from another phone company. I tried calling AT&T but they can't even tell me where the phones would go if I preordered (home or store), nor could they tell me if I am able to order all the iPhones myself, or if I'm limited to 1 per person and I have to have everyone with me when pre-ordering!