I am trying to decide between a Blu-ray and an Apple Tv. The whole point of buying one of these two is to have the HD quality for my movies. But for Apple TV, the fact that any time I want to watch an HD movie I have to rent it really worries me. I just wish they would offer the rent option, the rent in HD option, the buy option, and the buy in HD option. What do you think, will it ever happen?