It seems just a few weeks ago politicians, celebrities, and even the FLOTUS where all over social media about this issue. Then came Gaza and along with Gaza came a new opportunity for outrage and umbrage. Now we're bombing the Islamic State and Gaza is so last week's news. So what did #BringBackOurGirls achieve? Well, Boko Harum learned how easy it is to get the attention of Western celebrities, pundits, and politicians, so they stepped-up their kidnappings of foreigners. (What they have yet to learn is that our attention spans are measured in days, if not hours.) Besides that, not much. International effort to find the girls has waned, Obama just welcomed the hapless, do-nothing leader of Nigeria to the White House, and it's almost football season here in America.