What happened to the iTunes lowering prices in the UK?

Discussion in 'Mac Apps and Mac App Store' started by xUKHCx, Oct 2, 2008.

  1. xUKHCx Administrator emeritus

    xUKHCx

    Joined:
    Jan 15, 2006
    Location:
    The Kop
    #1
    On Janurary the 9th Apple said in a press release

    The prices are the same today (9 months) later.

    I guess this might not be the best time to bring this up but I was wondering what happened to this news.
     
  2. edesignuk Moderator emeritus

    edesignuk

    Joined:
    Mar 25, 2002
    Location:
    London, England
    #2
    The dollar strengthened bringing the prices more in line.
     
  3. OllyW Moderator

    OllyW

    Staff Member

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    Location:
    The Black Country, England
    #3
    Fixed that for you ;)
     
  4. gnasher729 macrumors P6

    gnasher729

    Joined:
    Nov 25, 2005
    #4
    Actually, the Euro strengthened as well, so UK and continental Europe prices are now the same, as promised, without any reduction in UK prices. :rolleyes:

    Weaker pound vs. dollar means that Macs now have the same price in US and UK once you exclude VAT, so the screaming "we are being ripped off" stops, but it doesn't mean UK customers are in any way better off.
     
  5. edesignuk Moderator emeritus

    edesignuk

    Joined:
    Mar 25, 2002
    Location:
    London, England
    #5
    ^ whatever :p

    Essentially currency fluctuations did the job for them.
     
  6. xUKHCx thread starter Administrator emeritus

    xUKHCx

    Joined:
    Jan 15, 2006
    Location:
    The Kop
    #6
    Makes perfect sense
     

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