Should have said MOBILE PHONE in my headline but can't correct it. You hear all of the complaints about design etc, people saying that the new phone will be Apple's beginning of downward slide (which I don't believe for a minute). People whining about long phone etc. When I first got my iP4, the main reason I bought it was I thought it was sexy AND had a good reputation. Putting all of the screen, apps, styling etc I believe the thing I valued MOST about the iPhone was its reliability! So here is my poll, what is your highest prioritiy in a phone? I realize that a good phone consists of a few of these things put together, but what is your FIRST priority? Broken down by: Style/Appearance/Brand name Screen size Reliability (makes calls, works easily without glitches etc) Apps (above and beyond what the OS provides as basic services) Speed of completing tasks Customer Service Battery life The reason I put this poll up is to see if people can take away all of the sensationalism and break it down to basics.