OK, I really have no idea, but there are two trains of thought here. Mine is that you want to separate the 970 from the Pentium line and the G4 line by naming it something completely different, to say to consumers "pay attention, this is new." Another line of thinking is that "G5" clearly denotes a generation that comes after the G4 to the consumer, and makes it look like Apple beat Pentium to "5". To me this makes less sense because while we are still losing the GHz war, we need to make it clear that this processor is nothing like the Pentium. What do you guys think? I'm going with "Blue" something for now...to kind of symbolize the partnership between IBM and Apple (which, like Motorola, many don't even know about)... like "Blue Bomb"....no, wait, that was a broken-down old car I used to ride in as a kid...something else... Celebrating my 200th invaluable post! Hoo-ray!