From what we have seen this would be my ideal, educated pricing breakdown: $299 for 38mm Sport model $349 for 42mm Sport model $399 for 38mm Watch model $449 for 42mm Watch model Although in this ideal scenario, I would prefer that the Watch model comes with a choice of band rather than the huge price range. Perhaps the leather and stainless steel bands could cost $50-$100 extra respectively, but paying more for a Watch than an iPad makes no sense financially. $1999 for 38mm Editon with leather strap $2499 for 42mm Edition with leather strap Rather than a huge price disparity that makes zero sense for 99.9% of consumers to purchase it, the Edition model should factor in the cost of gold with around a 50% margin after manufacturing costs. This may mean a $1000 higher price than the prices above but I believe the $1999-$2999 range is a fair price depending on the amount of gold. $9999 for an Edition with a $50 sport band is sheer madness. I'd even venture to say that within two generations all prices above should be dropped an additional $50+.