Has anyone noticed that during the past 2 months or so, there were a lot more news/leaks about 5C than 5S on MacRumors front page? Which makes me feel that 5C is the flagship phone that deserves attention, rather than the 5S. Now type apple.com. The first thing you'll see is a huge ad of iPhone 5C. They even talked about the 5C first during the showcase. OK, I admit the whole budget phone idea is great. But Apple ruins it with the pricing. They are trying too much to advertise something that is only $100 less than the premium device. Good job Apple. Do you think people on low budget will fall for this trick?