? I would think that getting touch ID under the screen will still be persued in the short term, whilst manufacturers look at developing Face unlock for themselves. This will give a period of grace whilst the viability of the face id technolgy is live tested by apple. If the $350 premium of the X is largely due to the costs of the Face ID hardware, i can't see it being taken up by many. Android is too price sensitive below flagship level. If the $350 premium really is down ti the Face ID hardware, Apple will want to be getting those costs down rapid. Its not viable in the long term. I couldn't see the iphone 9 selling in numbers if its the same price as the x is now. The X is a one off. I think that samsung stepping away from the high prices of late would be great for them. Keep the S9 as a refinement of the S8. Keep the HP. Keep the FP, but move it where it should be or move it under the screen. Drop the price by $50. Guarantee 3 major os updates and market the galaxy range as long life phones. Android has had face id for ages. It was crap, and the iris scan of samsung is a serious improvement but its not a full face scan. Its going to be interesting to see how it plays out. Not everything apple does is a home run (3D touch). Nobody cares about specs much anymore so hardware development that forcuses on function rather than horsepower is great.