What's stopping Apple from revolutionising the mobile industry with iChat (VOIP)

Discussion in 'iPhone' started by niuniu, Feb 18, 2010.

  1. niuniu macrumors 68020

    niuniu

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    A man of the people. The right sort of people.
    #1
  2. pcs are junk macrumors 65816

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    #2
    Probably because they haven't added a second camera on the screen. I'm sure they could do it. With as many people as Apple has, they'll be able to do it in a day!
     
  3. thep33t macrumors regular

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    #3
    1st: That isnt their game.
    2nd: Set up a nationwide 3g/4g network? Verizon has alot of the country covered, and even then still has a decent amount of holes (and alot of the covered area cant support VOIP properly). ATT has less nationwide coverage, and therefore probabuly less VOIP coverage. Their business is cellphones (among other things). Whaty makes you think apple would invest HUGE amounts of money to compete against others, with very little $$$ in return?...


    Think again
     
  4. ViViDboarder macrumors 68040

    ViViDboarder

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    #4
    Apple doesn't have the capitol to do that. It takes many billions of dollars as well as getting approval from the FCC for the spectrums.

    Also, as mentioned, why try to compete in an industry like that when there is no need to?

    If they failed they'd be out BILLIONS of dollars. It's much easier to just partner with a carrier.
     
  5. niuniu thread starter macrumors 68020

    niuniu

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    Apple's 'game' is constantly evolving. To limit Apple to their past practises is unrealistic, these guys like to break ground. Didn't they just buy up a huge amount of land that they're going to use for server space? Service provision is also in Apple's agenda.

    The point of Verizon not having covered all the country means what exactly? Same as in the UK, we have numerous providers, some coming in late to the game. The fact that no one provider has the whole country covered is one reason Why new comers can come in and target uncovered areas to get customers instantly.

    Apple would be taking in loans and investments, moving equity around etc to start the project. They wouldn't need to raise enough money to see the whole project off from start to finish, they would only need to raise enough to move the project to a certain juncture and take it again from there. Few businesses risks all their capital on very risky new ventures.

    Even if it flops, they can still sell or hire off the data towers.
     
  6. ViViDboarder macrumors 68040

    ViViDboarder

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    #6
    Risk vs. Reward... There's very little/almost no gain for them to do this.

    I don't think any telcom or phone manufacturer has an entirely vertically integrated system. It's just not necessary. Right now Apple makes money by selling their phones to At&t and having a contracted deal with them. This is very low risk because they are guranteed money even if the devices don't all sell.

    If Apple has their own network integrated there would be no shared risk.

    I feel like Apple is more likely to continue integrating it's device supply chain than it is building a telcom network. They have already started to make this move (milling new laptop cases themselves and building the A4 processor) and it would be crazy to spread themselves too thin until they have already finished with expanding their manufacturing branch.

    Also... It's not easy to get spectrum space. There is an auction going for the 700MHz band and Apple hasn't even made a bid.

    http://wireless.fcc.gov/auctions/default.htm?job=auction_summary&id=73

    Not going to happen.

    In fact... All prior arguments are moot. No frequency means no towers means not going to happen.
     
  7. scaredpoet macrumors 604

    scaredpoet

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    #7
    And that's exactly the problem. They are constantly evolving, but the Wireless industry evolves at a way slower pace, is mired in regulatory scrutiny, and involves dealing with the politics of dealing with other carriers on local and long distance levels. Running a wireless network is a little too old and mundane for Apple.

    Not to mention, you're only looking at this on a local scale. The iPhone on the other hand is a global device. Say Apple does get a network going in the US. Great! Now, Apple would have to repeat the process for 95 other countries to get the same level of coverage and availability they currently have dealing with international carriers.

    Better to work on the devices, and let the wireless carriers worry about the networks. Besides, Apple's current arrangement is a very comfortable one: the wireless carriers sell and market the devices beyond Apple's retail reach, they provide the network, they do the billing, they extend subsidies to lower the cost of the devices, they handle the credit checks, account maintenance and upkeep of the infrastructure, they worry about data spikes and coverage issues and take the PR beating when service is perceived to be poor, and Apple just sits back and rakes in a share of the data plan revenue. Why would Apple want to change this arrangement?


    Creating a wireless network is not groundbreaking. It's the same reason Apple doesn't go head to head with Google and develop a search engine. Other companies have already been there and done that, and they do it well. Apple creating one of its own is wasted energy that can be devoted instead to other products.


    Cloud computing is not the same is building out a data network.

    It means that with companies like Verizon, AT&T, O2, Rogers, Bell Mobility, etc. ad naseum already having a 20+ year head start on cellular network build-out, there's no need to re-invent the wheel.

    Apple is debt-averse. They currently have zero debt, and I doubt they have plans, especially in the current unfavorable credit climate, to take on any for the foreseeable future. This would be especially true for a project that has no clear benefits or offers anything different from what's out there now.

    To who exactly? Most of this network would already overlap the coverage of existing networks. Wireless companies aren't going to duplicate coverage they already have built out on their own or previously acquired.

    Bottom line: other companies are already well into the game of providing a network. There is no need to bother duplicating what's out there.
     
  8. Applejuiced macrumors Westmere

    Applejuiced

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    #8
    I see you're in the UK so you mean for Apple to provide an international wireless data network?
    And then you ask what are you missing? :D
    Failed thread.
     
  9. t0mat0 macrumors 603

    t0mat0

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    #9
    Apple - Jobs and others are on record as saying their philosophy is to do a few selected things, well. They're less shotgun than Google in this respect

    Seems right in many ways to relate to the quote and video chat.

     

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