I'm a DirecTV customer and my subscription includes pay channels like HBO and sports. Right now using the DirecTV iPad app I can watch every channel on my iPad outside my home except CBS, ABC, NBC, FOX and regional sports channels. Why then would I want to subscribe to streaming service from Apple or anyone else? Most likely it's not going to have all the channels I want and once I add on Netflix, HBO etc. subscriptions my bill is probably going to be close to what I'm paying right now. Unless someone offers a service that lets you choose the channels in your bundle I don't see what the big deal is. And if something like that ever came to fruition my guess is it would be extremely expensive.