What's your theory on the lack of pre-orders (5S)?

Discussion in 'iPhone' started by Italianblend, Sep 13, 2013.

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What is the reason you think apple is not having preorders of the 5S

  1. Ample stock: there are enough phones for demand this time

    16 vote(s)
    24.2%
  2. Marketing: puts more attention on the 5C

    24 vote(s)
    36.4%
  3. Media: Capitalizing on the media coverage of long lines at the apple store

    19 vote(s)
    28.8%
  4. Other (explain below!)

    7 vote(s)
    10.6%
  1. Italianblend macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #1
    What do you think is the reason for the lack of preorders on the 5S?

    Very strange for apple to do this.
     
  2. Ramio macrumors 6502a

    Ramio

    Joined:
    Sep 13, 2011
    Location:
    Houston, TeXas
    #2
    My guess would be that the supply is limited right now.
     
  3. maflynn Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #3
    I think because of its availability is so close to the media event there was no need to pre-order. People had only to wait a couple of days to buy one and now they can get it.
     
  4. OllyW Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #4
    This report from last month predicted the 5S would be in short supply at launch.
     
  5. Lucille Carter macrumors 65816

    Joined:
    Jul 3, 2013
    #5
    I will go with "supply" being the problem.

    We will not have long to tell if Apple can cover the purchases. If the stores have limited number for the 5S with days of waiting before more arrive, we will hear it here for sure!

    I am not waiting in line so I will order on the 20th
     
  6. ABC5S macrumors 68040

    ABC5S

    Joined:
    Sep 10, 2013
    Location:
    Florida
    #6
    Agree with the fingerprint issue causing a supply issue
     
  7. gr8tfly macrumors 603

    gr8tfly

    Joined:
    Oct 29, 2006
    Location:
    ~119W 34N
    #7
    I thought about possible shortages, but actually it just occurred to me that prior pre-orders just lengthened shipping times after the first day or two if availability became limited. The opening day in-store inventories were allocated separately.

    I'm going with marketing for now - double the hype, double the interest. There could be other reasons we might never know about.

    I'll find out next week, along with just a "few" others...
     
  8. Sodner macrumors 68020

    Sodner

    Joined:
    Jan 12, 2011
    Location:
    Pittsburgh, PA
    #8
    I really have no idea. Limited supply? That's always the case at launch and even more so when you launching it in more places at once. To create lines for publicity? Perhaps but generally speaking big cities like NY are going to have big lines regardless and those are the places the press cover. Not some Apple Store in a small city.

    Honestly I just can't figure this one out. I mean if you want press coverage is not preorders selling out in 5 minutes news? (If low supply is the case.). In that case, it would have driven more people to the stores once they sold out online today. I think that would have led to even bigger lines next week.
     
  9. Obi Wan Kenobi macrumors 6502

    Obi Wan Kenobi

    Joined:
    Mar 9, 2011
    Location:
    London, UK
    #9
    I fear it is because there are too few stock.

    Apple want the free media coverage generated by long queues at stores on the release day. Pre-orders are usually delivered to people's homes - something that won't generate any free media coverage at all.

    There have been repeated rumours about productions problems because of the fingerprint sensor, including several from Mr Kuo who has developed quite a track record on these things. For these reasons I think the initial stocks will be so low, they can barely supply stores in the launch countries, which will generate free media coverage, let alone provide pre-orders which will not.
     
  10. g0odfr1end102 macrumors 6502

    g0odfr1end102

    Joined:
    Dec 5, 2010
    Location:
    Montreal, Canada
    #10
    EVERYONE.

    I live in France, and just pre-ordered my champagne 5S. Don't know if you guys can do this in the US but simply pre-order it through your operator (At&t, Verizon, T-Mobile...). Yes, it WON'T be unlocked, but you can have it done for less that $50 in second-hand and non-official shops (I personally already have had it done back when I was in New York: great experience, not a creepy store by any means. The entire process cost me $30 at the time).

    Hope this helped!
     
  11. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #11
    So apple is allowing preorders in France? That's interesting...

    Maybe it's about shipping those things from china.
     
  12. KeanosMagicHat macrumors 65816

    Joined:
    May 18, 2012
    #12
    I agree. Strange it isn't one if the poll options.
     
  13. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #13
    I never thought of that. So, why would a lack of supply prevent pre-orders this time around but not in past launches? I remember the ipad 2 launch and it was pretty horrible. Every store got like 5 a day.
     
  14. g0odfr1end102 macrumors 6502

    g0odfr1end102

    Joined:
    Dec 5, 2010
    Location:
    Montreal, Canada
    #14
    Nope, not Apple. In my case, Orange is (one of our network operator here, along with SFR, Bouygues Telecom and others). I was really surprised to found out about it today when walking through a mall. Just stepped in an Orange store and asked the guy about the iPhone 5S availability. He said they started accepting pre-orders today. I am PSYCHED! :D:D:D:D
     
  15. KeanosMagicHat macrumors 65816

    Joined:
    May 18, 2012
    #15
    Because if supply is limited, they have to prioritise the stores in order to justify the overhead of running them.

    It's better to have the store staff busy selling phones than to sell over the internet in a low supply situation.

    The opposite is true when supply is plentiful

    Store staff can also sell add-on products more easily.
     
  16. watchthisspace macrumors 6502a

    Joined:
    Apr 11, 2010
    #16
    5c, higher profit margin, can be produced in large quantities in a short time.

    5s, lower profit margin, cannot be produced in large quantities due to lengthy manufacturing time.

    :confused: I have no idea.

    Off topic:

    I wish Apple were knocked down a few pegs so that they would release or allow pre-ordering of iPhones in more countries at the same time. Sucks I tell ya!
     
  17. R.Stoychev macrumors 6502a

    R.Stoychev

    Joined:
    Dec 23, 2012
    #17
    Haha you're lucky :D you don't need a tent for waiting in line :D
     
  18. mattopotamus macrumors G5

    mattopotamus

    Joined:
    Jun 12, 2012
    #18
    Last year it was same the same time frame and they did pre-orders. Having a pre-order for the 5C and not the 5S makes me think it is a supply issue. They will have a ton of 5C's in store and hope people who do not snag a 5S will buy a 5C.
     
  19. SantaRosa2.2 macrumors regular

    SantaRosa2.2

    Joined:
    Mar 7, 2012
    Location:
    Somewhere in Florida
    #19
    My guess the discontinuation of the iPhone 5 will allow many of the parts to be utilized for the 5S therefore having a decent amount of stock to keep up with demand of the 5S.
     
  20. g0odfr1end102 macrumors 6502

    g0odfr1end102

    Joined:
    Dec 5, 2010
    Location:
    Montreal, Canada
    #20
    And I am thanking God for it haha!
     
  21. amarcus macrumors 6502

    Joined:
    Feb 26, 2008
    Location:
    London, UK
    #21
    Other: Too little stock.

    New fingerprint sensor. New A7 chip possibly being produced by TSMC. It's not like these things are easy to produce.
     
  22. madsci954 macrumors 68030

    Joined:
    Oct 14, 2011
    Location:
    Ohio
    #22
    As I said in another post:

     
  23. upnorth85 macrumors 6502

    Joined:
    Oct 2, 2011
    Location:
    MN, USA
    #23
    Apple was spending much money sending each phone directly from overseas. With this phones will be available in stores cutting the free shipping cost. Additionally, as the novelty of iPhones has gone and there is not much difference between Samsung phones and an IPhone, the sales growth has slowed. The sales is now mainly a replacement cycle and Apple is able to meet its demand from day one of 5S sales. The 5C is in short supply and hence they will continue to ship from factory direct.
     
  24. Geckotek macrumors G3

    Geckotek

    Joined:
    Jul 22, 2008
    Location:
    NYC
    #24
    Yep, needs another option. All the media reports leading up to the announcement hinted at limited supply due to the biometric sensor.

    ----------

    Right, and it's harder to tell someone face to face that you only have 5 in stock and they sold the first 2 minutes of opening. I think Apple learned their lesson from that and this is why we have no 5s preorders.
     
  25. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #25
    So, if it is limited stock, why not simply delay the announcement and launch by a few weeks? I would imagine that Apple doesn't want the headache of people complaining about low supply.
     

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