At this point. iPhone is 5 years old. We're on the 6th generation. It's still IMO the best smartphone out there. Best looking. Most polished etc. It gets better with every release. The last WOW feature I think was the iPhone 4 with Retina, amazing design, etc. At this point I don't think Apple has really brought anything new to the table. Passbook has pretty much been done. Siri has been done. Turn by turn has been done. I just wonder what the next great feature will be. I feel like they're so predictable at this point that we shouldn't expect TOO much, but it would be nice if they did something no one else has done in terms of software. Hardware they're definitely pushing the envelope, but I think they're scared to bring new innovative software.