When is the embargo lifted?

Discussion in 'iPhone' started by metsjetsfan, Sep 17, 2012.

  1. metsjetsfan macrumors 65816

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    #1
    Does anyone remember when the embargo for reviews was lifted for the new ipad and 4S, was it midnight wednesday? ie thur morning?
     
  2. bt1988 macrumors member

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    #2
    I checked the date for iPhone 4S reviews last year because I was interested, too. Last year, they were posted on Tuesday before the release, so hopefully tomorrow.
     
  3. metsjetsfan thread starter macrumors 65816

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    #3
    Yeah i predict midnight. To be in the papers tomorrow am?
     
  4. aforty, Sep 18, 2012
    Last edited: Sep 18, 2012

    aforty macrumors 65816

    aforty

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  5. boomhower macrumors 68000

    boomhower

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    #5
    I can't wait whenever it is to see some real world reviews, in particular to CPU speed and battery life.
     
  6. UnseenLlama macrumors 6502a

    UnseenLlama

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  7. Maxumo macrumors newbie

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  8. metsjetsfan thread starter macrumors 65816

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    #8
    yeah geekbench must have picked those scores up from the review units, i assuming.
     
  9. chrisfromalbany macrumors 6502

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    #9
    why is there an embargo put on the phone to begin with?
     
  10. Patriot24 macrumors 68030

    Patriot24

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    #10
    So Apple can control the news cycle. If everyone published their reviews during the weekend last week when they got the phone, it would have a much smaller impact. Releasing mid-week gives them much more press.

    It is the same reason all product announcements happen on Tuesday's or Wednesday's.
     
  11. UnseenLlama macrumors 6502a

    UnseenLlama

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    #11
    So that Apple can control the flow of reviews, releasing them all on one day and maximizing reach to readers.
     
  12. sawah macrumors 6502a

    sawah

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    Sep 13, 2010
    #12
    Off topic, but isn't it an NDA? Embargo has nothing to do with iPhones unless they aren't allowed to be shipped into the country. Seems like the completely wrong word to me...
     
  13. aforty macrumors 65816

    aforty

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    #13
    So everyone has the same fair chance to review it.

    ----------

    Actually I'm gonna go with 9PM tonight. We're taking bets right?
     
  14. sonicdissent macrumors regular

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    Jun 21, 2010
    #14
    Probably not the best word, but usually what people use when dealing with something they can't review until a certain time.
     
  15. metsjetsfan thread starter macrumors 65816

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    #15
    Agree my bad. I am OP its more of embargo on the actual review being made public.
     
  16. Craiger macrumors 6502a

    Craiger

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    #16
    Was it really Tuesday? I thought it was Wednesday night.
     
  17. nostresshere macrumors 68030

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    Dec 30, 2010
    #17
    news embargo, nda, whatever

    You could embargo information as well.
     
  18. rsnc macrumors regular

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    Aug 17, 2012
    #18
    was tuesday last year..

    will be today this year..

    9pm


    mark my words..
     
  19. bmms8 macrumors 68020

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    #19

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