You do NOT get it free. I called several times asking about if I buy a 17 incher today can I get Jaguar Free next month? NO! One rep said (Apple Store) that 19.95 was for shipping and another told be it was for the "software." What a rip!
I even asked if I could pick it up at an Apple Store FREE on August 24th. They could not answer that. But it is 19.95 even if you buy a day before Jaguar ships. Bad Apple!