That's the only way UK sellers can seriously undercut MSRP.I got mine from Amazon for £88.58 including delivery, but not impressed that it turnes out to be an import.
It had a UK power leade loose in the packaging. The actual unit is brand new and sealed, but not happy as it was for a present. After reading through various forums I have decided to keep it as the power supply is universal and the PAL/NTSC is controlled by the iTunes account which its registered to.
Another case of "Rip off Britain"That's the only way UK sellers can seriously undercut MSRP.
Last time I visited my parents in the UK I brought one over from the states. It was significantly cheaper even with US sales tax added. Once paired with the UK iTunes store, and an appropriate UK mains cable, grey import ATVs are all but indistinguishable from white market ones.
It's never quite that clear cut. When you add in 20% VAT, and the extra consumer protections we get here as standard - no 90 day warranties! - the gap closes. The Apple TV is an anomaly though - everything else is more dollars than pounds, for example the iPhone 4s 64Gb is £699 or $849. For a long time the Apple TV was £105 or $99! And, in addition to Airplay, they get Netflix and Hulu (whatever that is) and YouTube, we get... um... YouTube.Another case of "Rip off Britain"