I know you are thinking it's a silly, stupid question, but it's a valid one. I suppose if you were watching a video on it, you would place it on its side. But what about if you're listening to music? With the revolutionary, groundbreaking and innovative relocation of the headphone jack, this forces you to place your iPhone upside down so the headphones are now coming out of the 'top' of the device. Only problem is, the auto-rotate does not go 360 degrees, so your content remains upside down on the screen. Did anyone at Apple think this through and actually field test the device in these kinds of situations?