Who determines whether brand new DVD releases are available for rent

Discussion in 'Apple TV and Home Theater' started by aneftp, Oct 31, 2009.

  1. aneftp macrumors 601

    Joined:
    Jul 28, 2007
    #1
    I'm still very confused with Apple/Hollywood's ultimate movie rental releases.

    Take for instance this week.

    Both Ice Age (part 3) and Orphan were officially released on Tuesday October 27th.

    When I login on my Apple TV/iTunes, only Orphan is available immediately for rent.

    Ice Age 3 is only available "buy" There is no rent option on Ice Age 3.

    I know the general policy of Apple TV is to make all new releases available for "rent" within 4 weeks of it's initial DVD/blu ray release date.

    But why are some movies available for download to RENT the same day as it's original DVD/Blu Ray release date but other movies you will have to wait up to 4 weeks?

    Are certain studios still resisting Apple?
     
  2. VTMac macrumors 6502

    Joined:
    Jun 9, 2008
    #2
    The studios determine it on a release by release basis. Redbox is having similar problems with several studios and is in court fighting over it.

    The studios still haven't figured it out.
     

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