Who determines whether brand new DVD releases are available for rent

Discussion in 'Apple TV and Home Theater' started by aneftp, Oct 31, 2009.

  1. aneftp macrumors 601

    Jul 28, 2007
    I'm still very confused with Apple/Hollywood's ultimate movie rental releases.

    Take for instance this week.

    Both Ice Age (part 3) and Orphan were officially released on Tuesday October 27th.

    When I login on my Apple TV/iTunes, only Orphan is available immediately for rent.

    Ice Age 3 is only available "buy" There is no rent option on Ice Age 3.

    I know the general policy of Apple TV is to make all new releases available for "rent" within 4 weeks of it's initial DVD/blu ray release date.

    But why are some movies available for download to RENT the same day as it's original DVD/Blu Ray release date but other movies you will have to wait up to 4 weeks?

    Are certain studios still resisting Apple?
  2. VTMac macrumors 6502

    Jun 9, 2008
    The studios determine it on a release by release basis. Redbox is having similar problems with several studios and is in court fighting over it.

    The studios still haven't figured it out.

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