I'll be the first to admit that I was disappointed at the keynote. I was hoping for one of 3 things - and if they had provided even 1 of these changes I would have been sold 1. Much better battery life 2. Bigger Screen 3. Starting size at 32gb instead of 16gb But yesterday I ended up picking up a 5S anyways. I could just be part of the bandwagon crazed apple fan but once I actually sat down and compared phones that are available and even with my willingness to try android for the 5th time I still think the overall iOS experience and fresh look combined with using Mac everyday, iMessage, and having an iPad as well just makes more sense. And I can't deny that TouchID is very convenient. For what it is I hate entering that passcode and that alone was worth it. Who else caved and why?