Who thinks Apple Watch at one store in the U.S. on Melrose Ave is a terrible idea?

Discussion in 'Apple Watch' started by powerslave65, Apr 24, 2015.

  1. powerslave65 macrumors regular

    Mar 21, 2011
    Studio City CA
    Who in there right mind would exclude the best performing retail space in the world from the launch of a new breakout product? Please fire her after the launch.
  2. LxTxNx macrumors 6502


    Apr 27, 2007
    If she gets fired she already made soooo much money it won't hurt at all to be fired.
  3. avalys macrumors 6502

    Jun 4, 2004
    I doubt this is her fault. Obviously, they have next to zero stock for many popular models. A launch in retail stores with people camping out all night and only the first 10 people in line getting what they wanted would be a disaster. I don't think she had any choice but to make this online-only.
  4. FoxD macrumors 6502

    Apr 28, 2010
    Very stupid. They should have them available in store on launch day. Terrible call.
  5. erikjc macrumors member

    Oct 2, 2012
    New York, NY
    Even taking Apple Stores out of the equation for a minute, it's dumb that so few boutiques in the world are carrying it (and only 1 in the US?? Not even one in NYC?).
  6. noobinator macrumors 601

    Jun 19, 2009
    Los Angeles, CA
    This would have been possible but even less pre-orders would be delivered then. If they sold them in stores today too, the wait for new orders would probably say October at this point.

    Apple seriously underestimated pre-order sales and that is the problem.
  7. FourOhFour macrumors member

    Jul 28, 2011
    The first 10 people would get what they wanted while the next, oh, 15 or so would buy up whatever's available, use it for a week, and try to exchange it for what they actually wanted. Or just flip it on ebay for a profit. Apple doesn't need a pile of open box returns and doesn't benefit from scalpers.
  8. powerslave65 thread starter macrumors regular

    Mar 21, 2011
    Studio City CA
    Scarcity is the fashionista business model and it is a terrible direction for Apple to go in.

    Apple had traditionally given the average consumer freedom from the elitism of fashion by having a work of art in the pocket or on their desk when they want it and where they want it. That is all changing now.

    This is the old VIP club mentality straight from Melrose Ave right to the biggest company in the world.


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