I love the quality (despite the premium) of Whole Foods, which, as an Austin-based company, is a way of life around these parts. However, up until today I couldn't put my finger on the one thing about Whole Foods that bothers me. The Daily Beast (I know, right?) does a great job of pointing out what's wrong with a lot of Whole Foods' (and the whole organic movement) mistakes. http://www.thedailybeast.com/articles/2014/02/23/whole-foods-america-s-temple-of-pseudoscience.html There are some interesting points here. It is apparent to me the current state of American dietary structure is at an all time low. While I tend to lean towards less government intervention, I believe the supplement section of Whole Foods is evidence enough we need stronger regulation of both vitamins and food claims.