http://online.wsj.com/article/SB20001424052970204251404574342170072865070.html http://newsjunkiepost.com/2009/08/15/progressives-call-for-a-boycott-on-whole-foods/ And the retort. The sample link from NJP has the facebook link to the boycotters; the #boycottwholefoods tag in Twitter (link) can also be used to follow the initiative. I'm somewhat skeptical that a Whole Foods boycott will work, although people who shop there do love their causes. I think Mackey makes some really good points until he gets to the question of who and what should be covered, where I just can't agree. It's easy for us all to say, when we're healthy and have a job with insurance, that nothing needs to be done about those with chronic or serious illnesses or who are unemployed. It's an entirely different story when you've got a chronic illness and suddenly whether you can be covered becomes a very complicated nightmare. On the other hand, having left Chicago where there were Whole Foods (I used them maybe 1x/2wks, but didn't buy weekly groceries there because they were inconvenient) and now being in Grand Rapids, MI, where there isn't one, has forced me to be more inventive again -- and I've found a wealth of options via the farmer's market (I'll have to see how the winter goes on that front), I've really been enjoying a lot of locally brewed beer and locally vinted wine, as well as restaurants that are serious about local produce and environmental consciousness... although GR is smaller than I care for and Chicago is still my favorite city, I'm finding for the first time that I'm not missing Whole Foods in the way that I did when I left the Detroit suburbs (where one was <2 miles from home) for grad school in Florida (where there wasn't one). So I'm actually kind of liking not using Whole Foods now and might just continue for political reasons. EDIT: Mackey also provided a follow-up to his piece as published by the WSJ... apparently the major issue was that he did not pitch himself as having an alternative to or being in opposition to the administration. http://www2.wholefoodsmarket.com/blogs/jmackey/2009/08/14/health-care-reform-full-article/ ... which I honestly could care less about. Also some words to try and distance Whole Foods from his views.