This has never made any sense to me. These companies seem to never learn the lessons that the manufacturer of the product learned decades ago. Lesson 1. Do not plaster your abysmaly lame logo all over the product. Nobody has ever read your company logo and thought "gee I want to buy that case" 99.99999999% of people that buy your case buy it because it has good reviews, word of mouth or by asking the owner "what case is that?". Do you know what pasting your logo in big front everywhere does? It makes me not buy your case. If you absolutely want your logo on there (again no logo is ideal) put it there in extreme minimalist format, and leave it at that. Even the worst laptop manufacturers now use minimalist logos, and have learned their lesson. Lesson 2. Do not make your case look like a Fisher Price toy. I cannot stress this enough. You're making a product for a $650-$850 device. You're also charging $20-$40 it does not need to cost 0.000000005 cents to make it out recycled shopping bags. Have the decency to put some metal, ceramic, leather glass or any high quality material at all on it. Lesson 3. Actually make your case asthetically pleasing. Do not just randomly cut it to fit, because "whatever". This makes your product look disgraceful and like it was designed by somebody who does not care at all. Try drilling multiple small holes for the speaker or making buttons on buttons like Apple did with it's bumper. Give the thing clean lines. 95% of cases look like a designer tried to describe the case to someone else using morse code. I highly suspect a designer was never even near most case designs. This is unacceptable. Lesson 4. Stop making incredibly huge cut outs for the camera, ports, buttons, speakers etc. Seriously if a 5 year old can cut tighter cut outs for the camera using scissors than your company can then you should serious reconsider your product designs.