Went in to the Apple Store the other day to buy a 5S, walked in with the intention of getting the Gold color one, but they were sold out. So I ended up getting a 64GB Silver one. Before I left the store I went looking to see if they had a Gold 5S on display, I found one and I thought it was White. After looking it at closely and It was hard to tell it was even Gold Color. The tint was so light like %30 of the color of actual gold. Why are people so obsessed with getting the ''Gold'' color one when it doesn't even look Gold? SMH. You literally have to be looking for the color gold when looking at it. Anyway I ended up Gold Plating my Silver 5S for $700 online and it was worth it. It looks freaking sick, and way better then the "Gold" colored one apple is selling. And why do people keep referencing the Gold colored 5S as "The Gold iPhone 5S" when it isn't even made out of gold or plated?