The last time I was in Hong Kong I picked up an American MacWorld magazine. To my surprise the 1 and 2 pages ads that iSkin and Grifin used to place were not there anymore. Infact they had no ads of any size in the magazine. I know the cost of advertising is expensive but I remember reading a book written by the person who made Coca Cola famous and he said even in tough time advertise. I am sure those ads brought a lot of attention to their products and customers to the retailers who handle their products. I am not sure how long this has been going on, maybe one of you can fill me in.