Why beige?

Discussion in 'General Mac Discussion' started by OutThere, Aug 23, 2003.

  1. OutThere macrumors 603


    Dec 19, 2002
    Does anyone know why computers were always beige until apple started coming out with colored computers (iMac and B+W G3)? It seems like a strange color to pick, seeing as there isn't really anything plastic that's beige other than old computers. Hmm. Thanks!:cool:
  2. shadowfax macrumors 603


    Sep 6, 2002
    Houston, TX
    Re: Why beige?

    i would imagine that it has to do with its neutrality in just about any setting. it's not as dull as gray, or as flashy as bright white. the off-white of beige works pretty well in places like offices.

    apple started making those products that stood up for themselves, made their own style rather than trying to fit in with anything else, and dared to be flashy. it was great, and everyone tried to follow... and now the PC market has a bunch of off-black s**t computers, which essentially do the same thing as beige--try to fit in without changing the style of the place... unfortunately, they really do, and not in a good way, ever.
  3. Powerbook G5 macrumors 68040

    Powerbook G5

    Jun 23, 2003
    St Augustine, FL
    Apple really did shock the industry pretty well. It was pretty cool, and now they are in their "mature and beautifully eloquent" stage, in my opinion. I can't imagine what they will start to look like years from now, but I definitely love the whole brushed metal/black look for the Pro models and clear/white look for the consumer models.
  4. Horrortaxi macrumors 68020


    Jul 6, 2003
    Los Angeles
    The iMacs freaked me out a little when they came out because they were so different. It didn't take long to see that they made a huge impact. They didn't make Apple the leader of the free world, but every lamp and pencil holder for the next 3 years was some "off-iMac" color. Even the new George Foreman grills are iMac colors. The impact of those machines goes way beyond computing.

    Anyway, why beige? Probably as was already stated it goes with most surroundings without being too offensive. It also takes wear/aging well. I did see some black cases as far back as about 1995 but nobody bought them until the iMac. Then the gates opened for boring emulations and the god-awful Alienware case.
  5. rainman::|:| macrumors 603


    Feb 2, 2002
    it was for offices. no thought was given to what consumers might want, or that offices would want anything else. check out the way offices looked in the late 70's and 80's to see why this worked... most of apple's computers were actually more grey than beige, to better suit the monochromatic corporate enviroments of the 80s. apple wasn't the first to add color/style, but they were the first to bring it to a consumer audience. i think i remember seeing silicon graphics workstations that were purple...

  6. vollspacken macrumors 65816


    Oct 17, 2002
    Boogie-Down Berlintown
    I think the color was called "platinum"...

  7. Daveman Deluxe macrumors 68000

    Daveman Deluxe

    Jun 17, 2003
    Corvallis, Oregon
    I was just about to say that, vollspaken. I think the original SE was the first Mac to sport platinum.
  8. Eniregnat macrumors 68000


    Jan 22, 2003
    In your head.
    I' quite sure that they also did a study as to what showed dust and dirt. Beige just doesn’t show the dirt as black, gray or white does. It also matched, to one extent or another, ever other business machine out there from FAXs, to copiers, to PBX machines.

    The system architecture was bold, but the body conformed to what was acceptable.

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