Most of my video content is in a format not compatible with Itunes, but I would like to have everything organised within it. But why cant Itunes use more formats? Apple should just buy the company that makes VLC player or something, and then make them build an in-side movie viewer, so you can use any format within Itunes. 'If I have to convert my files to Itunes compatible files, then what programs do I use? I got some videos with soem obscure codecs... I dont think Imovie will do the trick:/ Sony Vegas? Final Cut Pro? What exactly do you guys use if you have to convert something video related an put it in Itunes?