I still don’t get the 8 vs 10 (X) naming strategy. Especially when on the inside the 8 shares most of the same tech as the X. Had they dumped the numbers and gone with iPhone > iPhone Plus > iPhone Pro it would have neatly fit into good > better > best marketing and wouldn’t have made the 8 seem like an inferior device. And it wouldn’t have made people question why the 8 exists. Eventually the OLED screen would filter down to the iPhone and iPhone Plus and the Pro would get something else that was bleeding edge. To me this marketing is just plain confusing. What happens next year? Do we get an iPhone 9 that is faster than this years X? How confusing would that be? Does the X become XI? Or is it X forever now?