Why didn't Apple apply the new glare-reduction coating (from iPad Air 2) to new iMac? If they had the technology, does Apple think we like glare? If they can reduce the iPad's glare by 56%, surely that would benefit Mac users - both MacBook Pro, Air and iMacs? People go on about how they don't care about the glare, but if you were offered a 56% reduction, would you actually get huffy and say, "No, don't take my glare away. I like the reflections?" No, you'd see that as a positive feature too. It's the beautiful colors you like -- not the veiled mirror seeing your reflection in the subconscious background. If you want to make your voice heard, there are petitions out there. You just have to search for them.