Why didn't Apple just sell the phone unlocked in the first place?

Discussion in 'iPhone' started by Van Wildonher, Jun 10, 2008.

  1. Van Wildonher macrumors 6502a

    Apr 29, 2008
    Exactly how did they make more by partnering only with AT&T? Did AT&T pay them lots of money for this? Would have been nice to be able to use it with whoever you want out of the box. :confused:
  2. DreamPod macrumors 65816


    Mar 15, 2008
    First off, visual voicemail. That's not just something on the phone, the provider has to support that. AT&T spent a lot of money setting up back-end support for it throughout their entire network. Second, AT&T gave them a deal unlike any deal ever made by a cell provider - they weren't allowed to subsidize the iPhone, it was for sale at stores outside of AT&T, it had online activation in the user's homes, some of the monthly plan fees were split with Apple... and they did all this based entirely on trust - nobody at AT&T saw even a prototype iPhone until two months before the announcement.

    For all that, Apple signed a deal to make AT&T the exclusive US provider for 5 years.

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