With the big two (Verizon + at&t) doing almost everything possible to rid their customers of grandfathered unlimited cellular data plans, while claiming bandwidth considerations are the main reason for doing so, how is it possible for them (especially at&t, I guess) to make "room" enough to support MVNOs? I realize that "providers" such as Net10 and StraightTalk might not contract out as much data per subscriber as do the big carriers, but I just don't believe their stated reasons of bandwidth limitations and cost for eliminating unlimited data plans and overcharging, IMO, for cellular data in general. I really don't believe that the trend of rising usefulness of mobile devices can continue without a return of unlimited data plans. Things like iTunes Match, Netflix, etc. become of limited value without enough data.