Why does Apple decide to stay with a small screen?

Coldsnow

macrumors regular
Original poster
Apr 4, 2012
172
0
Why is Apple retaining the small screen size when Android users get the luxury of indulging a big screen?

What's the point? And why are people saying it's going to boost sales?

Don't iPhone users also want a bigger screen?? Is there something I'm missing? :confused:
 

teamjaycub

macrumors 6502
Oct 22, 2011
291
12
Because your thumb can touch anywhere on the screen without moving your hand as much as you would on a larger display.
 

dontwalkhand

macrumors 603
Jul 5, 2007
5,243
1,266
How is it "small" if it is still going to be a bigger screen? So it is tall instead of wide, at least we're still getting a bigger screen. I think once you play around with it, it'll be fine. If the keyboard is an issue, turn the phone sideways.
 

greygray

macrumors 68000
Oct 22, 2009
1,848
1
Bigger screens mean more power consumption, which would need bigger batteries with higher capacities.
 

chambone

macrumors 6502a
Dec 24, 2011
969
24
Netherlands
Why is Apple retaining the small screen size when Android users get the luxury of indulging a big screen?

What's the point? And why are people saying it's going to boost sales?

Don't iPhone users also want a bigger screen?? Is there something I'm missing? :confused:
Yeah, you're missing the fact that a bigger screen demands a bigger device. Many people don't want that because it would be less comfortable to operate and carry. Fortunately, Apple is of the same mindset. For now at least.
 

Twixt

macrumors 6502
May 30, 2012
448
10
women's small hands?

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Bigger screens mean more power consumption, which would need bigger batteries with higher capacities.
bigger screen means bigger form factor id est opportunity to have bigger battery... so your argument is wrong
 

VulchR

macrumors 68020
Jun 8, 2009
2,356
10,538
Scotland
You know, given that Apple is pushing voice recognition via Siri, the one-handed argument about the small screen size seems less and less reasonable to me as time goes by. If I can, I use Siri to dictate rather than typing. So much easier and quicker for me. Thus I'd like to see a larger screen.
 

thewitt

macrumors 68020
Sep 13, 2011
2,102
1,518
Jobs declared the current screen the "sweet spot" for mobile phones.

I suspect their research indicates overwhelming support for the current screen size.
 

fortunecookie

macrumors regular
Dec 3, 2010
188
0
If you want bigger screen then buy hdtv adapter for your iphone and display it on 60 inch screen viola!

Seriously, i hope apple sticks to the current screen size of iphone as it is perfect for 1 hand operation.
 

wouwout

macrumors member
Nov 2, 2007
72
31
Sydney
I can understand some people like smaller screens. However I would like to have choice. I'd immediately buy a 4.5" iphone and leave Android. And have a 3.5" and 4" iPhone for people who prefer mobility.

Macbooks have screen sizes ranging from 11" to 17". Why is Apple so anal about the iPhone's screen size? Get some clever scaling solutions in iOS. It jus doesn't make sense anymore to not have choice.
 

ThatsMeRight

macrumors 68020
Sep 12, 2009
2,257
124
Most people here will say it is because "it's the perfect screen size" because at some point in the previous decade it was the perfect balance between power consumption and usability. They'll also say that Steve Jobs thought it was the best screen size, and thus there is no space for improvement.

I'd argue, however, that they settled with a 3.5" display because - in 2007 - it was expensive to produce these kind of displays. The bigger, the more expensive it is. I'd also argue that, at the time, they simply weren't able to ship an iPhone with a bigger display (GPU requirements, power requirements, costs).

That limit (GPU requirements, power requirements, costs) is now gone. However, we now have an App Store with hundreds of thousands of apps. You simply can't ignore all those apps.

And the smaller the display, the more money they'll make. A 4.3" display will cost them more money than a 4.2" display. And a 4.2" display will cost more money than a 4.1" display. etc.

Also, it has nothing to do with size. The rumoured 4-inch display for the next-generation iPhone, could easily fit in the current iPhone 4S' design. It would look like this:


Light grey: 3.5". Light + dark grey: rumoured 4-inch display

Edit:
Heck, even a 4.5" 1280 x 720 (720p HD) display could theoretically fit in the current iPhone 4S.

 

thewitt

macrumors 68020
Sep 13, 2011
2,102
1,518
There have been plenty of opportunities to increase the screen size since 2007, and Apple has passed over each of them.

I doubt cost is even part of the equation.
 

cariduros

macrumors newbie
Aug 20, 2012
20
1
I hate the phones with bigger screens. They're too large and I can't operate them with one hand. The market is there for people that crave the larger screens and they can enjoy the droids. I prefer the smaller one that fits into my front pocket that has better battery life.
 

Tom Sawyer

macrumors 6502a
Aug 29, 2007
682
35
I ended up switching to my Galaxy Nexus because I wasn't happy with the battery life on my 4S and I wanted a bigger screen with more resolution. At this point, it's more than obvious that Apple is the leader in mobile phones and after having a 'droid for a month I'll still give the overall nod to the iPhone. It seems reasonable that they would have more than one model of the iPhone at this point (beyond carrier and memory capacity) just as other phone manufactures give different options. I would certainly be pre-ordering the 5 if it bumped in both directions and went to a 1280x720 (or 800) resolution.

There is a market for larger screen phones. The GNex is quite confortable in my pocket and in my hand but I do have fairly big hands.... again, some size model variation would be a nice thing to see. Perhaps it goes against Apple's marketing model to have multiple models, but I do think there is a market out there for significantly larger screened iPhones (more than just a length bump). Anyway, wish in one hand.... right? ;)
 

gpatrick15

macrumors regular
Jul 16, 2008
142
1
Atlanta, GA
The Galaxy Nexus has a 4.65" screen, and it is in no way less comfortable to hold than any other phone. I've had the iPhone 4 with a 3.4" screen, the Nexus One with a 3.7" screen, the Inspire 4G with a 4.3" screen and the Galaxy Nexus with the aforementioned 4.65" screen. All of those phones are pretty comfortable to hold. Apple doesn't have to go out and make a giant Note sized phone, but it wouldn't be the end of the world for them to make a phone with a 4" screen or a 4.3" screen. And you guys would buy it anyway. If Apple were to make a phone with a larger, Retina quality screen, the whole forum would collectively crap their pants in excitement.
 
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greygray

macrumors 68000
Oct 22, 2009
1,848
1
women's small hands?

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bigger screen means bigger form factor id est opportunity to have bigger battery... so your argument is wrong
how big do you want your phone to be? just to put a bigger battery in a bigger phone just to have a bigger screen. seriously??
 

ThatsMeRight

macrumors 68020
Sep 12, 2009
2,257
124
There have been plenty of opportunities to increase the screen size since 2007, and Apple has passed over each of them.

I doubt cost is even part of the equation.
You doubt cost is part of the equation? Apple is all about maximizing profits. We're talking here about a company that settled with 256 MB of RAM for the first generation iPad because 512 MB of RAM would cost them $0.50 more.
 

VulchR

macrumors 68020
Jun 8, 2009
2,356
10,538
Scotland
Jobs declared the current screen the "sweet spot" for mobile phones.

I suspect their research indicates overwhelming support for the current screen size.
There are probably multiple sweet spots in this regard. Also, people's opinions change as they come to grips with technology. I'd be willing to bet the more that somebody uses there smart phone, the larger the screen they wish for.
 

JerseyDoug

macrumors regular
May 10, 2012
248
4
I like the size of my 4S. A little bigger would be ok. I'm fine with the rumored size of the next iPhone. Too large and I'd have to pass.

I used to own a Droid Pro and that, too, was a nice size. I believe it is a little bigger than the iPhone.

And, I agree apple could add a larger phone to their line up. I gotta believe they have looked at it. Maybe their research showed that adding a larger phone wouldn't bring in enough additional buyers to cover costs. You know, not simply just split the existing customer base between the two options.