It seems to me that Apple would be wise to court gamers and game developers more aggressively. Now, I have heard many Mac-fanatics swell up with passion and pride saying "Why do you need a Mac to play games?" and "Macs are for serious professionals." As a serious professional who loves video games, I see it differently. I own 4 Macs and have made a pretty good living troubleshooting and maintaining Macs, but because Apple largely ignores a 6 billion dollar industry, I am forced to give my money to Apple's biggest competitors as well. Now, the same Mac-fanatics might say "Fine. You own Macs and you bought gaming hardware as well: what's the problem?" Macs are more expensive than PCs (and well worth it for the most part, in my little opinion). Apple is trying hard to court the average home user with their Switch campaign. The problem is this: the average home user can't and/or won't afford to buy a more expensive Mac, plus a PC and/or game consoles for their gaming needs. Your new Mac is plenty capable of playing all the latest games, but that functionality is wasted for the most part. Now, if you love video games (there are many of us - $6 billion/year) and you are wavering between getting a Mac and a PC (the target market of the Switch campaign), Apple has basically made the choice for you by not aggressively courting game developers. Another thing - other companies are starting to aggressively pursue the education markets, which is threatening to Apple's small percentage of the market share. It so happens that there's a higher percentage of gamers among students, who certainly don't have the extra money for other hardware. If a student sees a discounted PC on which s/he can play games in their off time versus a more expensive Mac which gets very few good games - what choice is s/he going to make? Some will still go for the Mac, but I suspect many more would if there were even a few more games available. So, though I'll only turn it on for games, I'll always own a PC for gaming until Apple can fill that need for me and I'll happily give MS that money as long as Apple continues to give us gamers the shaft. Apple - throw us a friggin bone here. How about Age of Mythology, Splinter Cell, or even just a simultaneous release with a PC version??!