Why does Apple launch iphones on Fridays?

Discussion in 'iPhone' started by Italianblend, Sep 21, 2013.

  1. Italianblend macrumors 68000


    Mar 21, 2011
    Why does apple launch on a Friday?

    Is it because there are less customer service people available to take calls etc on the weekend? Therefore, allowing the storm to settle for the weekend before publicly dealing with any issues?
  2. ap4lifetn macrumors member

    Jun 22, 2010
    it allows for the weekend to be all about apple, as well as the monday after since
  3. T4R06 macrumors 65816

    Oct 8, 2007
  4. tivoboy, Sep 22, 2013
    Last edited: Sep 23, 2013

    tivoboy macrumors 68040

    May 15, 2005
    many factors

    I think it is a combination of many factors.

    ..it's payday, that is true, but probably not a primary driver. I think it is actually pretty hard to buy a phone without a credit card, so the regular buyers aren't really waiting for CASH.

    ..from a society standpoint, it is the end of the week in most countries, and people can have their devices over the weekend to get acquainted with. Show up at the office Monday morning all happy and ready to evangelize.

    ..from a logistics standpoint, having things on a Monday is BAD.. most shippers are shipping, but not delivering at 100% on the weekends, so if a store really wants to have just in time delivery on Sunday, that would be a crapshoot, Saturday even would be a risk. Better to have things in the pipeline and tracking all week, deliver on Weds/Thurs and be ready to the melee to begin on Friday morning.

    ..Steve was also very much a work week person.. not that he didn't work on weekends or had the company working weekends, but doing things like having all your announcements on Tuesday, gave people Monday to finalize and finish last minute prep. If they did it on Mondays, that wouldn't work. Friday, is finality, people can have the big launch and have a few days off before having the re-enage with the next initiative..

    Lots of things.
  5. Italianblend thread starter macrumors 68000


    Mar 21, 2011
    Fridays make for an awkward launch because of shipping issues. Mid week launch might be a better idea.

    Although that would force apple to publicly acknowledge issues before the weekend

    I'd rather the announcement on Friday and sell them 12 days later on the Wednesday.
  6. stylinexpat macrumors 65816


    Mar 6, 2009
    Most sales take place on the weekends in the US in retail shops. Then they can say they had their best weekend ever :p
  7. Gav2k macrumors G3


    Jul 24, 2009
    Logistically Friday is a perfect day...

    Shipping wise it gives you Friday and Saturday to package and send.

    Store wise it gives you a busy rush at the end of the week with no incoming stock so everything is focused on the sales floor.
  8. ChristianVirtual macrumors 601


    May 10, 2010
    Maybe the people have more time to read news paper on a weekend and then it's good for Apple to be in. Therefor selling one day earlier make sense.
    Not sure if my theory makes any real sense; just a thought.

Share This Page