This launch, more than any other, seems to have attracted a much wider variety of people, many of whom are not readers of Macrumors, the kind of people who do it due to the new tech, or their fanboyism (guilty, as charged), but still "need" the iPhone 5 on launch day. But why do they "need" it? What is causing all these people to suddenly decide that they "need" it on launch day, not 2 weeks after, when last year, they didn't care? The only reason I can possibly think of is to show off, a status symbol, but what is the point in showing off a phone that a predicted 8 million people are going to have by Monday? It's not exclusive anymore, it's not a symbol of technological superiority, it's not something rare and treasured, it isn't suddenly going to make you popular and yet so many people aspire to have one. Most importantly, what happens when these people realise this? There'll obviously still be a market for 40/50 year olds who just want something that works, but the younger market's going to move on, surely? I'm sure this comes across as all sorts of things, but it's a genuine question, don't hate.