Why does Verizon not promote that their phones are unlocked?

Discussion in 'iPhone' started by bniu, Oct 1, 2016.

  1. bniu macrumors 6502a

    Mar 21, 2010
    Since verizon's chief competitor ATT locks their phones when sold on carrier installment plans, why doesn't Verizon promote their policy in not locking their phones?
  2. lordofthereef macrumors G5


    Nov 29, 2011
    Boston, MA
    It's not a policy, it's a law. And I imagine they don't want people just buying phones and/or realizing how easy it is to hop on over to another carrier.
  3. C DM macrumors Sandy Bridge

    Oct 17, 2011
    Potentially because it's not so much that it's their policy as much as it's due to a requirement from the FCC in relation to some spectrum purchases that Verizon was able to make.
  4. thats all folks macrumors 6502a

    thats all folks

    Dec 20, 2013
    Austin (supposedly in Texas)
    and why would Verizon spend money advertising that you don't have to use their services?
  5. theanimala macrumors 6502

    Mar 2, 2007
    Agreed with the other posts. Do you really think Verizon cares about selling phones or their service? Their latest promotion gives you an iPhone 7 for free as long as you trade in an iPhone 6 AND use their service for 2 years. They make money on the service, not the hardware...
  6. Lobwedgephil macrumors 601


    Apr 7, 2012
    Why would they advertise that you can easily leave their service?
  7. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Aside from being policy/law, Verizon is unlikely to spend marketing campaign on their unlocked devices, say compared to network speed or how they serve the customer better. In the marketing world, it's not common for Verizon to advertise this.

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6 October 1, 2016