After reading several live keynote text feeds (like we all did) have come to the conclusion that the iPhone 5C is a bad purchase. But why? The Good - 5 colours and the plastic finish is nice I'll admit this. The Bad - The price. The 5S is only $100 more (pre tax in the US) and $130 more (post tax in Australia). This is outright pricing. And even the contract pricing is similar. When at the extreme upper end of phone pricing (which the iPhone is at) $100 or so is almost not felt. - Lack of new hardware features in the 5C. The new camera, fingerprint canner, M7 etc etc are all very useful tech you can use. - the 5S is 64 bit. Does this matter today? For the most part no. But soon enough iOS7 will go fully 64 bit. And by that time will will Apple have stopped support on the 5C and 5S? Quite possibly yes. But there is also another possibility. That at this time, the 5C support is dropped but the 5S support is kept because of the 64 bit. This matters more than you think. The iPhone is slowly becoming like a Mac. By this I mean not something you replace every year or two. And at the very high price point of Apple Phones (higher the almost every wifi full sized iPad) people will not be willing to replace their iphone as much anymore. Thus future proofing your iPhone to get the most life out of it becomes paramount. - iIn the future (possibly before iOS goes fully 64 bit), some devs could make their apps 64 bit only. That locks out the 5C from ever using them. - Case finish. This is more a side point and not that bad but to some people this matters. The 5S outer case screams professional looking where the 5C looks more like a fashion accessory. A really good one but still in my opinion that point exists. So for all those reasons I feel the 5C is not a good buy at all. If the 5C was $200-$300 cheaper than the 5S it'd be an easy buy. But at the given price points, it makes the 5C a very tough buy. Personally before the keynote I had my head set on getting a 5C. After the keynote, I probably wont touch a 5C ever, and will slowly save up for the 5S or 6 (which ever comes first after I save up for the high cost). The keynote basically destroyed my want of a 5C. And I think the keynote has done so for others too.  The just a phone people have the 4S (cause it's cheaper). And the tech geeks have the 5S. Why does apple need a middle man phone (5C)?