Why is Apple clearing out and discontinuing the BEATS Studio headphones ?

Discussion in 'Digital Audio' started by TheRealAlex, Jun 9, 2016.

  1. TheRealAlex macrumors 68000

    Sep 2, 2015
    So at $300 now way but They dropped to $149.99 at Best Buy So at half price I figured why not. Beats Studios Wired. Being curious I go to Beats.com and any mention of the wired Beats Studios has been taken off Beats.com a product which was $300 a week ago and the best seller in it category. What gives ?
  2. mfram macrumors 65816

    Jan 23, 2010
    San Diego, CA USA
    Well, if the rumors are true that the next iPhone will not have a wired headphone jack then that's a strong sign they want to clear out the wired headphone inventory to start selling more wireless headphone inventory. Or wired headphones with Lightning cables.
  3. TheRealAlex thread starter macrumors 68000

    Sep 2, 2015
    But wireless headphones just don't sound as good as wired you can stream HD Audio over Bluetooth. And Apple as of yet is not supporting aptX HD
  4. JoelTheSuperior macrumors 6502


    Feb 10, 2014
    London, UK
    In fairness if you care about audio quality one has to wonder why you're using Beats headphones.
  5. Cayden macrumors 6502a


    Jul 10, 2014
    I'm sure it just so they can release a lightning version or so they can try to bring up sales of bluetooth versions, like the Solo2 that's coming with Macs for back to school currently
  6. xSinghx Suspended


    Oct 2, 2012
    2nd this^

    Plus I have to wonder how much business the higher end model Beats actually do as they mostly appeal to mid-low price market know-nothing consumers. Hopefully Apple will just discontinue the higher end models to the satisfaction of many.
  7. seggy, Jul 14, 2016
    Last edited: Jul 14, 2016

    seggy macrumors member

    Feb 13, 2016
    Brand aspiration and peer group purchases are a hell of a thing - I mean, we're on an Apple forum so people should be just as aware of that (while defending it as 'quality' 'service' etc of course - exactly as Beats enthusiasts do).

    You see a bit more variety these days since we seem to be past Peak Beats, but it's still a Beatsfest out there on my commutes - and not the lowest end ones either. Despite fakes, other choices, etc I'm sure Apple is still making bank on the mid to higher-end models, and the Pros are an important part of the image that Beats is selling. Look at studios using Beats (yes they do) and artists prominently featured recording with one, and it's pretty much always a Pro.

    The Studios were never 'studio' phones so they'll likely be retooled to be Lightning / wireless.

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