Why is it 100 bucks to go up in storage

Discussion in 'iPhone' started by nhamp07, Sep 22, 2013.

  1. nhamp07 macrumors regular

    Oct 6, 2011
    The difference between 16->32->64 gb is about 15 to 20 bucks in the store.

    Why is it still 100 bucks? Just a way to make more money?
  2. greygray macrumors 68000


    Oct 22, 2009
    Because its Apple and people will contribute to its profit margin. That said, there is no way to increase the storage capacity on your own.
  3. nhamp07 thread starter macrumors regular

    Oct 6, 2011
    I know, but storage has gotten so cheap and apple still ups the price by 100 bucks when it probably cost them 15 to 20 bucks at most.
  4. steve-p macrumors 68000


    Oct 14, 2008
    Newbury, UK
    No different to car manufacturers who charge way more for the bigger engine option than the extra cost involved. It's where a lot of the profit comes from.
  5. creativedogmedia macrumors 65816


    Jun 26, 2011
    It's called running a business. That Chipotle burrito you buy probably costs them $1. They sell it for $6. Follow me?
  6. boomhower macrumors 68000


    Oct 21, 2011
    When the iPhone 5 was released it cost Apple an extra $10 to go from 16GB to 32GB. Then another $20 to go to 64GB. All said, you pay $200 more to get 64GB and Apple pays $30 for a profit of $170. With the size of apps these days memory is getting more and more scarce. I have a couple apps that are over 1GB in size. I could stand it a little easier if either the base was 32GB or the upgrades were $50 instead of $100. It's just pure greed IMHO.
  7. Irishman macrumors 68030

    Nov 2, 2006
    Who cares? If it fits your budget, buy it. If not, buy the one below it.
  8. iBreatheApple macrumors 68030


    Sep 3, 2011
  9. likethesoup2 macrumors 6502a

    Mar 29, 2011
    Orlando, Florida
    It's simple economics: if you can't afford it, don't buy it.

    But by all means, feel free to whine about it some more . . .
  10. vannibombonato macrumors 6502

    Jun 14, 2007
    Agree with everyone, but it's one of the most tough to sell to consumers. We all know how much that memory cost, and especially, we all know how different should be the price to double from 16 to 32 than from 32 to 64.

    For a phone like 5s, with pics / apps / etc. that are all increasing in size, i also agree that Apple should start from 32gb, and then go up from there.

    Yes it would reduce by a fraction the profit margin on the phone, but maybe (imho) this could be offset by more phones sold, happier consumers, etc. Maybe, obvsiouly....i kind of think they probably know better, but hey, no one's perfect.
  11. firstapple macrumors 6502a


    Sep 25, 2007
    I would hope it's any business's model. A fountain drink at any fast food joint/restaurant probably costs $0.25 to the business but we pay $1.00+ Why not be all up in arms over this as well? It's strictly business. If people are buying it why would they change?
  12. boomhower macrumors 68000


    Oct 21, 2011
    No whining and I can afford it. I use a 32GB but could certainly get a 64GB if I wanted. Since when is it whining by stating an opinion? Just because I don't agree with everything Apple does and worship at the front gates does
    n't mean it's whining.
  13. apple-cs macrumors member

    Sep 21, 2013
    Why is it $800 to begin with?

    That's rent.

    Think about it.


    Or phone?

    Text your friends and play candy crush?

    Or sleep in the parking lot?
  14. walmartmartyr macrumors 6502

    Jan 3, 2012
    if they started at 32gb, then nobody would upgrade to the 64 or 128gb, and hurt their profit margin.

    If the price of the 32 from the 16gb was only $30-$40 then nobody would buy the 16gb.

    I'd say the 16gb is the top seller because most won't pay the $100 premium, but anybody that needs 32gb will fork over the $100. Then theres the minority that will pay the outrageous price for 64gb.
  15. Macinva macrumors 6502


    May 15, 2007
    I think there's folks on this site that would opt for the new phone and sleep in the parking lot. :D
  16. Lucille Carter macrumors 65816

    Jul 3, 2013
    Since when?

    This is the Apple Forum and there are always going to be some snarky comments. It is the nature of this forum. Just ignore them.
  17. saccento macrumors 6502a


    Jun 30, 2008
    New Jersey
    It's also called R&D. They have to spread out these costs somehow.
  18. iBreatheApple macrumors 68030


    Sep 3, 2011
    Less than that. I worked at a movie theater my senior year back in 2008 and it cost us about $.08 to fill the large drink that we sold for $4.
  19. cdmoore74 macrumors 68020

    Jun 24, 2010
    This is why I got the 16gig. $100 to double storage is ridiculous. I would rather put the money towards a nexus 7. This is my first iphone and I still love android. It's either Nexus or iphone and Verizon will not carry nexus.
  20. jumpman25 macrumors regular

    Feb 23, 2004
    Yep, same reason they started soldering the ram onto the motherboards of their computers (i.e. people now have to pay $200 for a ram upgrade they were doing themselves for $50).
  21. iBreatheApple macrumors 68030


    Sep 3, 2011
    iMac RAM is soldered now!?
  22. T'hain Esh Kelch macrumors 601

    T'hain Esh Kelch

    Aug 5, 2001
    Also, it increases prestige to have a bigger model, and when people are paying this much for a phone already, they might as well spend a few 100$ more.
  23. stylinexpat macrumors 65816


    Mar 6, 2009
    Probably also why they do not like external memory card slots. Most smartphones have had this technology for quite some time now. They offer you what is profitable for themselves and not what is useful for your own self.;)
  24. jumpman25 macrumors regular

    Feb 23, 2004
    I've never understood why more people don't buy the 64gb. It seems like it should be either the 16gb or the 64gb. Going from 16-32 only increases capacity by 16gb but going from 32-64 increases it by 32 for the same price. Just seems like if you are gonna go 32gb you might as well go 64.

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