Atleast in Australia it is - $739 and the 5s - $869!!!! Why so much, i was hoping to get the 5, because i dont exactly love the colours on the 5c (i like black) but than they discontinued the 5 and i cant even find it in stores. Shouldnt the 5c be like the 5 at like $600 odd. Im not spend nearly $900 on a phone, im a little stuck in my decision process. Will Apple lower the price once they relize it to high or what. Sorry, more a rant but feel free to discuss and i want to hear your guys opinion's.