Putting aside the mac mini which is too limited for most users, Apple offers only two platforms: xeon based workstations (mac pro) and laptops in either a laptop form factor (macbook pro) or a desktop form factor (imac). I can understand that except for the professional market, Apple wants to ensure consumers purchase both the CPU and the monitor from Apple which is guaranteed with the imac, but would not be with a prosumer desktop. I can also appreciate that there is probably some concern about a core 2 duo desktop dipping into the xeon workstation sales, but I think this is taking a very narrow view. The question is not how many mac pro or imac sales will be lost as a result of having a prosumer core 2 duo powered desktop, but how much additional marketshare Apple will get from people who would have otherwise purchased a Dell. We are not just talking about a small percentage of hardcore gamers and enthusiasts, but a class of prosumer users who don't need a V12 engine insider their computer who nevertheless require a) lots of hard drive space for home movies, music and videos, b) the option to purchase a 30" monitor, c) a decent graphics card for gaming that produces too much heat for an imac style form factor. Furthermore, many consumers keep monitors far longer than they do their computer. I wonder how many potential customers Apple has lost because a user cannot justify the price of a mac pro, but they don't want to have to throw away their monitor once their imac becomes outdated. Last, buying a mac pro for ordinary home use is kind of like buying a Ford F-350 to commute to the office. The mac pro has a huge amount of CPU power, but has slow RAM, graphics card not suited to gaming. Even if money is not an option, I wouldn't call the mac pro my ideal dream machine for home use since it is unbalanced.