Very weird, if you go to store.apple.com, you notice: 1. The iPhone 5 still says 'Starting at $199' instead of $99 2. T-Mobile is not a carrier choice (you have to select capacity, then scroll down to the unlocked section). 3. You have to buy the T-Mobile iPhone at full retail price, no financing option. Are they don't this so that not to piss off the big 3? Or is their store not setup with plans integration with T-Mobile to allow them to customize a plan? If that's the case they should link to T-Mo web site and have people activate there, just like they did when they first launched Sprint and couldn't handle plan setup.