The rumored iPhone 5C is a must for Apple. Here are some reasons I have no doubt that Apple will launch it: 1. The new iPod Touch for $229 - This shows that Apple wants everyone on a 4 inch screen, and using the lightning port. Apple was willing to launch a new product that was slightly more expensive than the previous gen but still offered much more value just to get users on the latest technology. 2. Self - Cannibalization: Apple is not afraid to cannibalize some sales of the iPhone. Just look at the iPad Mini. Apple would rather cannibalize their own products than have Samsung do it. 3. Apple has done this before- Apple has released more affordable, but not CHEAP crap. Example: White Plastic macbooks, ipod shuffle, Mac Mini, Macbook airs for $999. What's your take?