Microsoft did this with the Xbox One S. "We're coming out with this device, but the real new Xbox is coming after that." Well, then why come out with the product at all? Now that we KNOW about the iPhone 8, we're not going to buy this phone WE'RE GONNA WAIT. If you look at the phone, it looks just like an iPhone 6s. And with what we've been hearing, it pretty much IS an iPhone 6sII. It's literally the nothing new iPhone. They did this before with the infamous "iPad 3"