Well at Macworld they dropped the price of the TV to about the same price it was costing them to make it? Why? Because they knew not enough were buying it, and they thought they could pick up the money from people using the TV to buy content off the store, and they knew that a lot of people, thinking 40gb wasn't enough would go for the 160. What I don't understand is why they dropped the TV price in Canada in jan even though film rentals only arrived today, freaking ripping us off. Anyway as it stands the price of the TV is $229, or £199 (which is nearly $400) however now that film rentals are here surely they should drop the price to at least £149? Perhaps we will see a few new features added at WWDC, and new sizes and pricepoints? Maybe 80gb £149, then 250gb £229.