I was reading this article on CNET and came across an interesting quote: This author makes it sound so simple but I'm not so sure it is. I believe Apple has got itself caught in the middle here. On one hand, I think Apple would like to have a phone with a bigger screen. We don't have to go to 4.3-4.5 like these Android phones, but I think 4 is very reasonable for most people in regards to hand size. On the other hand, Apple I believe doesn't want to change the resolution again, because they've already done it to developers once. But Apple also is marketing the Retina display to death, and I think they want to keep that. So I think about what if Apple brings the iPhone 5 to a 4 inch screen - can they keep the same resolution? Steve said himself during the iPhone 4 introduction that they were aiming for 300 ppi, and they actually went overboard by going 326 ppi. A 4 inch screen at the current 960x640 resolution would give Apple 288 ppi. I think this is satisfactory. I think that 288 is still an incredibly high ppi, higher than the new iPad, and I bet most people still wouldn't be able to distinguish pixels. Also, because the screen is larger people would be more likely to hold the phone farther away from their eyes. Sure, if you put it right up to your face you'd be able to see pixels, but that's not the point. It's meant to be "Retina" from a distance, not close up. So if Apple increases the screen size, do you think they'll up the resolution (and annoy developers), or do you think they'll keep the same resolution and suffer slightly worse, but still pretty amazing, screen clarity?