This will be THE must have item this holiday season even at $300 MSRP. Moms and dads and aunts and uncles will fight tooth and nail just to make their children or nieces and nephews happy. Even at a purported 10 million units in production Apple will struggle to meet demand. Kinda like the Tickle Me Elmo fiasco. People were lining up early and leaving disappointed. Resulting to Busch league tactics and even fistfights. I would like to think Apple's vehicle is a little bit better than the various toy and department stores but...tis the season.