According to StarCounter website, the market share of Windows 8 is already ahead of OS X in Brazil. Here are the market share of each of these systems: Last 7 days (December 23-29): Windows 8: 2.16% OS X: 1.55% http://gs.statcounter.com/#os-BR-daily-20121223-20121229-bar Last 3 days (December 27-29): Windows 8: 2.16% OS X: 1.54% http://gs.statcounter.com/#os-BR-daily-20121227-20121229-bar December 29: Windows 8: 2.59% OS X: 1.72% http://gs.statcounter.com/#os-BR-daily-20121229-20121229-bar Brazilian numbers were also the reason why Windows 8 has more market share than OS X in South America, as data from yesterday reveals: http://gs.statcounter.com/#os-sa-daily-20121229-20121229-bar Windows 8 is ahead of OS X in Brazil not because it is wildly popular here; in fact, it may be quite as popular (or unpopular) as in the rest of the world. The fact is that OS X market share is very low in Brazil, even lower than the OS X market share in the African continent (which is about 1.9-2.1%). The reason is probably the very high prices of Macs. The cheapest Mac laptop that can be bought here is the base 11" MacBook Air, which sells for US$ 1,800, due to the heavy taxes charged by the government. The base 13" MacBook Air sells for US$ 2,500, and that's a no-go for most Brazilians. The 13" and 15" retina MacBook Pros sell for US$ 3,500 and US$ 5,000, respectively, and I have only seen these models been showcased in stores (I've never seen someone who actually bought them).