This is driving me nuts! On the Retina display, one dead pixel is so small and yet now that I've spotted it, I can't stop looking at it! I think over time I will get used to it but I can't help but think about exchanging it for another one because I spent $600 on this 32GB model. Would most of you guys not obsess over it or would you return it? Would Apple employees make a stink because they have to exchange a model due to 1 dead pixel? I am not one of those customers who feel entitled to everything. It is actually the opposite. If they tell me they can't make the exchange, I'll end up nodding and leaving the store.